Expanding our reach to the Middle East

Rob Kirk joins the Newforma roster as business development manager for the Middle East and knows firsthand the blood, sweat and tears of being a former practicing architect and project manager.

Rob’s worked on his share of notable projects including the Centro Hotels by Rotana brand, the Bahrain City Centre and Index Building (shown below), and the Mall of the Emirates (shown below) but just as important is Rob’s project delivery experience. He’s dealt with the tedious, frustrating and often confrontational aspects of project work and as a result is a huge fan of Newforma (which I’m sure helped him in the hiring process!)

Rob recently commented that “Newforma differs from other systems I’ve used because you get all the benefits of accessibility to project information without having to do much up front. You have all this information at your finger tips so you can make better use of it; you become more knowledgeable about the project, make more informed decisions and produce better designs. And here in the Middle East it’s not unusual to have project teams spread across not only different countries but often different continents. As you can imagine this creates unique challenges making an effective PIM solution even more important.”

Rob is based in the United Arab Emirates and is responsible for the Middle East-North Africa region. It’s not all work and no play though for Rob. He loves spending time with his two children enjoying outdoor activities including sailing, windsurfing, and relaxing at the beach in Dubai (who wouldn’t, it’s gorgeous!) Contact Rob via the Newforma Middle East website at www.newforma.ae and welcome him aboard!