Thursday, November 3, 2011

Newforma - Uniquely serving the AECO Market

We recently launched Newforma Punch List, and I am reflecting on the road we traveled from the first Punch List discussions. Some themes keep popping into my mind:
  1. Newforma is in a unique position. We are the only company I know of with customers across all aspects of project design and delivery.
  2. Punching (or “snagging” in the UK) is a tedious process.
  3. For construction companies, time really is money.
  4. Project complexity is on the rise. At the same time owners expect their project faster without sacrificing quality.
  5. Our customers want to do business with fewer technology companies.
Architects, engineers, contractors, design-builders, subcontractors, and owners across the globe use Newforma solutions to win, manage, and deliver projects. We have a unique insight on project delivery across all of these roles. While most solutions will claim they work for everyone, the reality is they either focus on Design, Construction, or Operating.

At the very beginning of our quest to capture information at the jobsite, we spoke with folks in every role to get their perspectives. We quickly realized that Punch List is the top issue folks wanted solved. Everyone agreed the process was tedious, error prone, and (although critical) not something they looked forward to doing.

I heard that we needed to make our solution incredibility simple. One of my goals was that tablet training should take less than 20 minutes—a goal I am proud that we achieved!

Any amount of time that construction companies can squeeze from the project schedule reduces the possibility of late delivery penalties. With IPD contracts on the rise, the goal is not just avoiding penalties, but tapping into bonus pools for additional profit. An integrated solution like Newforma Project Center that streamlines all project processes (including punch list) is a key tool towards optimizing the project schedule. Electronic submittals are another example where our products can save both time (cutting down review cycles) as well as money (eliminating shipping costs).

With projects increasing in complexity while also tightening timeframes, it’s clear that teams must rely on technology to stay in control. Punch List is just one of many processes that involve every company across the project. During the final intense phase of a project, it’s critical to have the punch list effectively coordinated since it’s the last hurdle crossed on the way to project closeout…and final payment.

Every time I participate in a customer or prospect meeting, I repeatedly hear about “technology overload.” There are too many solution providers offering bits and pieces of project information management.

Our customers demand that Newforma help reduce this complexity. Punch List, along with other field management tasks, is simply additional project information. So customers ask and expect Newforma to provide solutions to capture this information. After all—we are the Project Information Management solution for the AECO market.

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